Watch the video: https://www.youtube.com/watch?v=zDbV2-tZgbg&t=1s

1. How does Jerry McGuire assess the current situation of his company? Describe the gap between the current position of Jerry McGuire's company and his goals. What does he suggest doing to eliminate this gap? What strategy does Jerry McGuire recommend his company pursue?

2. Find a mission statement from a corporation's annual report. Critique the mission statement and discuss the key points. How could the mission statements be improved?. Include the mission statement and cite the source.