Question
Watch the video in the link provided and answer the questions below. Students must use the information from the video to support the answers. https://www.youtube.com/watch?v=1VM2eLhvsSM
Watch the video in the link provided and answer the questions below. Students must use the information from the video to support the answers. https://www.youtube.com/watch?v=1VM2eLhvsSM
Question 3 Is Coca Cola a tangible product made of: water, sugar, syrup and caffeine? Or, does Coca Cola try to really sell you an intangible product that involves a feeling of togetherness, integration with other ethnicities, a feeling of global acceptance and harmony? Consider the words used: 'home', 'honey bees', 'doves',' harmony' which all lead to the one core message of 'real'. Does this shift from tangible to intangible make it more than; water, sugar, syrup and caffeine? And does it overcome the problem that it is really a combination of very simple and ordinary food ingredients? Explain how (5 marks)
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