Watch the YouTube video featuring Fair Oaks Farms Adventure Center - America's Heartland. The link is below:

https://www.youtube.com/watch?v=JJRy82i8e5Q

Question 1: Describe the innovative approach that Fair Oaks Farm has taken to improve their competitive advantage. What conditions led to taking the business in this direction and why was it successful?

Question 2: Relate your observations of another industry combination that you believe has been successful. Discuss why you think the combination worked to their advantage.

Question 3: Select another industrial or commercial industry and suggest nontraditional activity combinations from which it could benefit. Discuss what new and complementary capabilities would need to be developed in order to be successful.