Watch these videos:

https://www.youtube.com/watch?v=q-EMD0C8hYQ&feature=youtu.be

https://www.youtube.com/watch?v=DxlkvrbRvqI&feature=youtu.be

https://www.youtube.com/watch?v=FgCHeh05-cQ&feature=youtu.be

What market structure are these companies operating under? How competitive is this market/industry? What other companies do you shop at that are also operating under the same industry that are also in trouble?

Do you have a favorite clothing store you always go to? What attract you to that store? What do you think are essential for companies to be successful in this market structure? Which company do you think will be successful in this market in the next five years according to your analysis?