Watch this video about the company which owns the Gap clothing retailer. Please note that there are automatic closed captions which are mostly wrong. The voice recognition program is not very good, so many of the words that come up in the video are not what is spoken.

Link(Links to an external site.)

Answer the following question based on the information in the video.

1. Which are the three main clothing brands described?
2. Where are the retail stores located?
3. What are the market segment characteristics for each of the different customers who buy the three brands?
4. Which of the needs in Maslow's hierarchy does each of the three brands satisfy?
5. How does each brand position itself with products and advertising?

Here is the original Maslow hierarchy as it relates to the psychological factors of basic human nature. The video used a diagram as these concepts relate to the psychographic factor of market segmentation.