Watch this video and think about whether it was a good decision to use media for PR

http://exploringpr.blogspot.com/2008/02/starbucks-publicity-stunt.html(Links to an external site.)

Although the example is outdated, this fits perfect for the discussion. When you answer it, you may try to tap this issue into the current situation.

Do you think that media delivers the same message that Starbucks originally intend to publish? Think about what the announcers said.

Q1: Considering the advantage of the publicity, do you agree or disagree that Starbucks' media PR was an effective strategy? 2. Double Tree Hilton provides freshly baked cookies to guests. This is an example of ______ products. A. Supporting B. Core C. Facilitating D. Augmented 3. Mr. Babin opened a French restaurant. His restaurant became popular in town and got busy during the lunch and dinner time. However, he did not see any positive revenue increase for the first couple months after he opened the restaurant. Which stage of produce life cycle explains this scenario? A. Growth B. Decline C. Introduction D. Mature 4. If a front desk employee tries to convince a guest to upgrade a room with a city view, it is a(n) _________: A. Upselling B. Cross-selling C. Split-selling D. Overselling 5. Which of the following is an example of an inelastic demand situation? A. Demand rises 4% if price falls 6% B. Demand falls 8% when price increases 5% C. Demand stays the same when price increases 9%

6. The commercial below is an example of ________ appeal. https://www.youtube.com/watch?v=c2qbarmmwIM A. Moral B. Emotional C. Rational 7. Renovating interior of a hotel lobby is ____________ method in communication channel. A. Personal communication B. Media C. Atmosphere D. Event