Watch Video Chuckling Goat - The Official Google Adwords Case Study Duration: 1:41 User: n/a Added: 6/6/18 Read the instructions carefully: 1. Watch the case study video. 2. Based on the information provided in the video: 1. create a campaign goal that aligns with the business objective. Proper formatting must be used. (1pt) 2. Develop a 5W model for a fictional email marketing campaign that aligns with the business objective, campaign goal, and brand's use of the Google Ads. (5pts) 3. Based on the 5W model created in step 2: 1. Identify the type of email to create (1pt) 2. Write the content one (1) email for your fictional campaign (no need to design the email with external software) (3pts) 3. It must contain all of the elements of an email and follow best practices learnt in class. (5pts) 4. Make sure your email follows all PIPEDA and CASL rules. (5pts)