1. Watch video: https://www.youtube.com/watch?v=pq3e1b_7uho

2. List/Identify a product in each stage of the PLC.

• Introduction Stage

• Growth Stage

• Maturity Stage

• Decline Stage

3. Discuss why products are almost never profitable during the early stages of the introduction stage (i.e., you're still losing money/haven't broken even on your investment) even though sales generally start to increase during this period.

4. What are some of the characteristics of mature products? Describe a product/brand in the maturity stage that is still popular even though it may have been around for a long time.

5. Rank the following 3 brands of athletic shoe and then provide at least one positive attribute that might describe why someone would be attracted to that brand. Would you consider yourself brand loyal to any of the 3 brands?

• Nike Rank Attribute
• Adidas Rank Attribute
• Vans Rank Attribute

1. What are some of the characteristics of mature products? Describe a product/brand in the maturity stage that is still popular even though it may have been around for a long time.