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Watchhttps://www.pbs.org/wgbh/frontline/film/amazon-empire/ Answer each of the following questions. Use economic concepts you have learned this quarter when appropriate. I suggest that you have the list of

Watchhttps://www.pbs.org/wgbh/frontline/film/amazon-empire/

Answer each of the following questions. Use economic concepts you have learned this quarter when appropriate. I suggest that you have the list of questions handy when you watch the video so that you can more easily take notes.

  1. Why did Amazon start by selling books?
  2. Explain the "gazelle strategy".
  3. Why did Congress refuse to have hearings about whether or not Amazon was a monopoly?
  4. Explain the strategy behind creating the Prime membership.
  5. Discuss the criticism of Amazon from their warehouse workers.
  6. What is the relationship between robots and workers? Do you see any similarities between the AI documentary and the one on Amazon?
  7. Describe the rise of Amazon Web Services (AWS).
  8. What are the potential benefits and dangers of:
  9. Echo
  10. Ring
  11. Amazon Rekonition
  12. What did Bezos mean when he said "Every time I win a Golden Globe, I sell more shoes"?
  13. The question is brought up at the end of the video: "Isn't this just what capitalism is? Isn't this just what business schools teach their students to do? What does this mean?
  14. Amazon lost money for 20 years. Economic models hold that they should have shut-down. How did they stay in business? Why did they keep going?
  15. This is the big question: (in other words, spend more time on this one)After watching the video on anti-trust and this video, do you think that Amazon should be broken up into smaller companies? Explain. Who would this help or hurt?

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