Water Corporation

John and Mary have been working with Water Corporation for two years. In that time they have developed an app that uses inputs from devices (IoT internet of things) installed in pools to identify chemicals needed for the pools. The app can trigger messages about chemicals needed to ensure pool acidity and cleanliness. The app also handles appointments and scheduling for delivery and for repairs and manages inventory and ordering. The app allows the individually managed Water Corporate franchise stores to differentiate themselves from the competition.

At this stage John and Marys contract is almost up and at the Head office the son (Jerry) of the owner has been looking at the innovation developed by John and Mary. John and Mary each make $200,000 per year as computer developers. Jerry was thinking of white labeling the app to sell to other pool companies.

Jerry knows you took a Finance for Entrepreneurs subject and has come to you to ask you for some help.

Part 3 Covid pivot

The recent pandemic has uprooted many businesses as digital technology advanced dramatically during lockdowns. Pivoting is typical for many startups but it has been especially important to be able to pivot recently. Identify 7 businesses that pivoted during the pandemic. Provide details about how/why the pivot during this period.

Part 4 Bonus pivot and failure

Identify up to two businesses that pivoted and failed during the pandemic that you think should have been successful. Can you identify why the failure occurred? Why do you think they should have been successful? Did financing play a role in the failure?