Water is hot and diet soda is not!U.S. sales of non-alcoholic beverages rose 2.2% in volume last year.Much of the growth was in bottled water as Americans continue to drink healthier.Bottled water consumption totaled 10.87 billion gallons in 2014 - up 7.3% from 2013.Soda consumption fell 1% to 12.76 billion gallons - the 10thstraight yearly decline.While Americans have been backing away from sugary soda for years, now they're drinking less diet soda.The number one seller is Coke's full-calorie soda (17.6% share), with Pepsi's full-calorie soda as number 2 and followed by Diet Coke as number 3.The price of bottled water has fallen for 6 of the last 7 years.

If you are head of marketing at Coke or Pepsi, what's your strategy to get consumers to "drink up."?

Thank you!