Wave Inc. is a telecommunications company that

wants to become involved in e$-$commerce. It has to

decide whether to develop a business$-$to$-$business or

business$-$to$-$consumer strategy. As Wave$$s strategic

planner, you have been asked to develop a business

plan for each opportunity and present these to senior

management. The answer to which of the following

questions is most important to know before starting

your plan?

$($A$)$ What are the company$$s core competencies?

$($B$)$ What is the potential market size?

$($C$)$ What is the impact on the estimated revenue?

$($D$)$ Does the company have e$-$commerce

capabilities?