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Waveney DIY Centers (WDC) operates a few dozen stores in the eastern United States. The stores are popular with home remodelers, contractors, and do-it-yourself customers.

Waveney DIY Centers (WDC) operates a few dozen stores in the eastern United States. The stores are popular with home remodelers, contractors, and do-it-yourself customers. The managers at Waveney are interested in understanding what drives costs as well as getting better cost estimates when planning new stores. The area manager for the Southeast Region is interested in new data analysis approaches to management and offered to run a test using data from the 14 stores in the region.

The initial thoughts of the managers and the financial analysts in the region were that two primary factors drove store costs: store area (square footage) and revenue. The following data were collected from the most recent year of operations (revenues and costs in thousands of dollars).

Store Revenues ($000) Area (Square Feet) Costs ($000)
SE-01 $ 20,745 69,347 $ 15,999
SE-02 15,682 51,617 12,695
SE-03 25,921 83,531 19,410
SE-04 19,589 67,574 15,279
SE-05 19,866 58,709 15,312
SE-06 17,956 67,574 14,299
SE-07 24,705 95,948 18,891
SE-08 12,901 46,298 10,947
SE-09 23,281 78,212 17,653
SE-10 16,030 62,255 13,064
SE-11 20,558 65,801 15,833
SE-12 17,320 72,893 13,997
SE-13 13,874 62,255 11,770
SE-14 23,104 74,666 17,494

Required:

Use the high-low method to estimate the fixed and variable portions of store costs based on store revenues.

The managers in the region are interested in opening a new store with expected revenues of $19.2 million. Assuming the data and cost estimates from the current stores are appropriate for the new store (SE-15), what are the estimated store costs for store SE-15?

Managers are also considering a mega-store with revenues of $30.4 million. What are the estimated store costs for the mega store?

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