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Waveney DIY Centers (WDC) operates a few dozen stores in the eastern United States. The stores are popular with home remodelers, contractors, and do-it-yourself customers.

Waveney DIY Centers (WDC) operates a few dozen stores in the eastern United States. The stores are popular with home remodelers, contractors, and do-it-yourself customers. The managers at Waveney are interested in understanding what drives costs as well as getting better cost estimates when planning new stores. The area manager for the Southeast Region is interested in new data analysis approaches to management and offered to run a test using data from the 14 stores in the region.

The initial thoughts of the managers and the financial analysts in the region were that two primary factors drove store costs: store area (square footage) and revenue. The following data were collected from the most recent year of operations (revenues and costs in thousands of dollars).

Store Revenues ($000) Area (Square Feet) Costs ($000)
SE-01 $ 20,545 69,147 $ 15,799
SE-02 15,482 51,417 12,495
SE-03 25,721 83,331 19,210
SE-04 19,389 61,374 15,079
SE-05 19,666 58,509 15,112
SE-06 17,756 67,374 14,099
SE-07 24,505 95,748 18,691
SE-08 12,701 46,098 10,747
SE-09 23,081 78,012 17,453
SE-10 15,830 62,055 12,864
SE-11 20,358 65,601 15,633
SE-12 17,120 72,693 13,797
SE-13 13,674 62,055 11,570
SE-14 22,904 74,466 17,294

Required:

  1. Use the high-low method to estimate the fixed and variable portions of store costs based on store area.
  2. The managers in the region are interested in opening a new store with expected area of 50,000 square feet. Assuming the data and cost estimates from the current stores are appropriate for the new store (SE-16), what are the estimated store costs for store SE-16?
  3. Managers are also considering a concept store focused on downtown home and condo owners. These stores would have a much smaller area and carry a narrower range of products. The managers envision such stores being an average of 35,000 square feet. What are the estimated store costs for the average concept store?

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