WAVERS Inc. is a California based firm that specializes in the manufacturing of high- end surfboards. Consumers in the coastal African region as well as Japan and the UK have recently discovered the joys of surfing. WAVES has hired you as a consultant to provide advice regarding global expansion. They are wondering how to exploit these new markets. Tariffs on imported surfboards are particularly high in Japan. One particularly aggressive member of the top management team has been arguing for some form of a joint venture with a local Japanese firm. This has turned into a highly divisive issue and they have asked you to provide them some insight on some of the basic issues and possible challenges of forming a joint venture in this environment. In your discussion, elaborate on the role that cultural differences between the US and Japan may play that could impact your joint venture.