Way fair and Amazon use which type of supply chain when selling products? Direct wholesale Indirect retail Direct retail Indirect wholesale The marketing team was brainstorming about promoting a new brand and its products. They will be able to draw on work in another well-developed and researched process to make the brand consistent and increase its chances for success. What other marketing tool(s) should they use? Product life cycle New product development Segmenting, targeting, and positioning Diffusion of innovation Supply chains can provide valuable information to retailers by anticipating shortages in product deliveries. gathering information from scanners and mobile devices. tracking purchase patterns of customers. designing metrics to guide logistics efficiency. Simon is the sales manager for a large resort. He had booked a block of rooms for a destination wedding at a package rate, he was able to charge the full rate for most customers, and he occasionally had to lower the price if he had unsold rooms as the time guests would arrive gets closer. The pricing strategy used was discriminatory pricing. dynamic pricing. flexible pricing. opportunistic pricing. Phone and telemarketing calls are considered direct response advertising. personal selling. direct marketing. boundary spanning. Lucas worked for an old-school business owner. When Lucas presented the idea of building relational exchanges with key vendor and buyers, the owner was skeptical at best. He told Lucas, "I'm not at all interested in having people feel good about business. It's not a party." Lucas then told him it could increase profits, and the owner took a new interest. Which of the following is NOT a way Lucas could demonstrate that relational exchanges would increase profits? Lucas's firm could get the lowest price on the key materials they needed. Lucas's firm would not have to spend as much to test and examine in-bound materials. Lucas's firm could lower inventory costs with longer-term contracts with flexible deliveries. Lucas's firm could reduce purchasing costs through fewer searches and negotiations. Way fair and Amazon use which type of supply chain when selling products? Direct wholesale Indirect retail Direct retail Indirect wholesale The marketing team was brainstorming about promoting a new brand and its products. They will be able to draw on work in another well-developed and researched process to make the brand consistent and increase its chances for success. What other marketing tool(s) should they use? Product life cycle New product development Segmenting, targeting, and positioning Diffusion of innovation Supply chains can provide valuable information to retailers by anticipating shortages in product deliveries. gathering information from scanners and mobile devices. tracking purchase patterns of customers. designing metrics to guide logistics efficiency. Simon is the sales manager for a large resort. He had booked a block of rooms for a destination wedding at a package rate, he was able to charge the full rate for most customers, and he occasionally had to lower the price if he had unsold rooms as the time guests would arrive gets closer. The pricing strategy used was discriminatory pricing. dynamic pricing. flexible pricing. opportunistic pricing. Phone and telemarketing calls are considered direct response advertising. personal selling. direct marketing. boundary spanning. Lucas worked for an old-school business owner. When Lucas presented the idea of building relational exchanges with key vendor and buyers, the owner was skeptical at best. He told Lucas, "I'm not at all interested in having people feel good about business. It's not a party." Lucas then told him it could increase profits, and the owner took a new interest. Which of the following is NOT a way Lucas could demonstrate that relational exchanges would increase profits? Lucas's firm could get the lowest price on the key materials they needed. Lucas's firm would not have to spend as much to test and examine in-bound materials. Lucas's firm could lower inventory costs with longer-term contracts with flexible deliveries. Lucas's firm could reduce purchasing costs through fewer searches and negotiations