Question
Wayne Corp. is considering entering a foreign market to sell its Lightning tennis racquet. If Wayne Corp. enters the market and sells racquets, they would
Wayne Corp. is considering entering a foreign market to sell its Lightning tennis racquet. If Wayne Corp. enters the market and sells racquets, they would have to incur additional fixed costs of $100,000 and variable costs of $50/racquet. Revenues would increase by $150/racquet. Wayne Corp. forecasts that sales in the foreign market will be either 700, or 1,500, with corresponding probabilities of .4, and .6, respectively.
Wayne Corp. can hire for $10,000 a marketing expert, Tony B. from the University of Toledo who will perfectly reveal racquet sales prior to Wayne Corp.'s decision.
1. Should Wayne Corp. continue? Show computations.
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