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Ways to choose attractive market segments and to select competitive positioning for evaluating potential target markets include: to choose criteria to measure market attractiveness and
Ways to choose attractive market segments and to select competitive positioning for evaluating potential target markets include:
to choose criteria to measure market attractiveness and competitive positioning | ||
to assess the current position of each potential target market on each factor | ||
to project the future position of each market based on expected environmental trends | ||
All of the above |
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