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We also can contrast these classical economics foundations of utility maximization with some of the more update behavioral economics learnings. This blog post on the

We also can contrast these classical economics foundations of utility maximization with some of the more update behavioral economics learnings. This blog post on the concept is very useful to understand how to apply those updated concepts to business. In particular, loss aversion, overconfidence, and temporal discounting are very applicable. https://brandtrust.com/blog/behavioral-economics/

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