We are doing a case study in class on a startup company named "This Bar Saves Lives (TBSL)" which is a healthy granola bar company. They did research on what type of customers they should be targeting with their bars "Coffee bar consumers, Grab-and-Go consumers, Workout/health consumers, and "soccer mom" consumers).

Does it make more sense to think about targeting the retailers (e.g., Starbucks, Target, Whole Foods, etc.) or individual consumers? Why?