Question
We are reviewing our Uber surge pricing strategy and we are thinking about enacting a bar-district surge price. We have studied demand characteristics of rides
We are reviewing our Uber surge pricing strategy and we are thinking about enacting a bar-district surge price. We have studied demand characteristics of rides in major cities with well-known bar districts. Furthermore, our data analytics team has estimated the inverse demand P1(Q1) for rides to bar districts before 2am and the inverse demand P2(Q2) for rides from bar districts after 2am, as follows:
Group 1: rides to bar districts before 2am: P1(Q1) = 5 - 0.01Q1
Group 2: rides from bar district after 2am: P2(Q2) = 10 - 0.01Q2
First, note that these price functions are in per mile terms. Also, keep in mind that our marginal costs per mile driven is $1.
Please review optimal prices to charge to each group (using 3rd degree price customization) and let me know what the resulting profits would be.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started