We are the managers of a hotel and we want to determine at what price we would offer the room
hotel per night, developing the pricing process, which must be
take into account 3 variables: costs, margin to be obtained based on the strategy of
strategic positioning and competitive analysis. The exercise aims to calculate the cost
that the hotel has per room and night of the clients' stay, in addition to setting the
sale price per room and night to offer, following a differentiation strategy,
where we want to obtain a profit margin of 40% on the sale price. We want
allocate all existing costs at the cost per room and night.
Data
1) Investment in the hotel: 20 million Euros. Useful life to amortize: 25 years
2) Number of rooms: 100.
3) Rooms are occupied from 2:00 p.m. to 12:00 p.m. the next day.
4) Investment in software: 5,000. Amortized over 5 years.
5) Investment in furniture per room: Bed, TV, chair, table: 1125. Amortized at 5
years.
6) Cost of Social Security in charge of the company: 35%.
7) Annual hotel occupancy rate: 60%.
8) The annual working hours agreement per employee is 1740h.
9) EXPENSES PER ROOM AND NIGHT
20 minutes of cleaning when the client leaves.
Consumables: Soap, toothbrush, shaving cream and blade, etc: 3.
Courtesy box of chocolates and card: 3.
Washing of sheets, towels, ironing: 4.
10) ANNUAL EXPENSES:
Water: 10,800.
Light: 12,800.
Telephone and Internet: 1200
Hosting and maintenance: 3000.
Protection of customer data: 400.
Labor security audit: 3,000.
Various insurance: 2,500.
Marketing and promotion: 6000.
11) STAFF:
Managing Director: 45,000 gross per year.
Marketing and sales (1): 28,000 gross per year.
Administration and finance (1): 28,000 gross per year.
Reception and customer service: The number of people must be calculated
necessary to hire, knowing that there must be 3 work shifts of 8 hours:
8:00 to 16:00 with 2 people, 16:00 to 00:00 with two people, 00:00 to 8:00 with 1
person. The annual salary per person is 12,600 gross per year.
Cleaning staff charges 8 / h (outsourced to an external company)
DETERMINACIN DE PRECIO DE UNA HABITACIN HOTELERA Determinacin del precio de venta de una habitacin hotelera Somos los gerentes de un hotel y queremos determinar a que precio ofertariamos la habitacin hotelera por noche, desarrollando el proceso de establecimiento de precios o "pricing", que debe tener en cuenta 3 variables: costes, margen a obtener basado en la estrategia de posicionamiento estratgico y anlisis de la competencia. El ejercicio pretende calcular el coste que tiene el hotel por habitacin y noche de estancia de los clientes, adems de fijar el precio de venta por habitacin y noche a ofertar, siguiendo una estrategia de diferenciacin, donde queremos obtener un margen de beneficio del 40% en el precio de venta. Queremos imputar todos los costes que existen, al coste por habitacin y noche. Datos 1) Inversin en el hotel: 20 millones de Euros. Vida til para amortizar: 25 anos 2) Nmero de habitaciones: 100. 3) Las habitaciones se ocupan de 14.00 a 12.00 del dia siguiente. 4) Inversin en software: 5000. Amortizado a 5 aos. 5) Inversin en mobiliario por habitacin: Cama, TV, silla, mesa: 1125. Amortizado a 5 aos. 6) Coste Seguridad Social a cargo de la empresa: 35%. 7) Grado de ocupacin anual del hotel: 60%. 8) El convenio anual de horas de trabajo por empleado es de 1740h. 9) GASTOS POR HABITACIN Y NOCHE 20 minutos de limpieza cuando se va el cliente. Consumibles: Jabn, cepillo de dientes, crema de afeitar y cuchilla, etc: 3. Caja de bombones de cortesia y tarjeta: 3. Lavado de sbanas, toallas, planchado: 4. 10) GASTOS ANUALES: Agua: 10.800. Luz: 12.800. Telfono e Internet: 1200 Hosting y mantenimiento: 3000. Proteccin de datos clientes: 400. Seguridad laboral auditoria: 3000. Seguros varios: 2500. - Marketing y promocin: 6000. 11) PERSONAL: Director General: 45.000 brutos anuales. Marketing y ventas (1): 28.000 brutos anuales. Administracin y finanzas (1): 28.000 brutos anuales. Recepcin y atencin al cliente: Se debe calcular el nmero de personas necesarias a contratar, sabiendo que debe haber 3 turnos de trabajo de 8 horas: 8.00 a 16.00 con 2 personas, 16.00 a 00.00 con dos personas, 00.00 a 8.00 con 1 persona. El salario anual por persona es de 12.600 brutos anuales. - El personal de limpieza cobra 8/h (subcontratado a una empresa externa) 80 COD 3 We are the managers of a hotel and we want to determine at what price we would offer the room hotel per night, developing the pricing process which must be take into account 3 variables: costs, margin to be obtained based on the strategy of strategic positioning and competitive analysis. The exercise aims to calculate the cost that the hotel has per room and night of the clients' stay, in addition to setting the sale price per room and night to offer following a differentiation strategy, where we want to obtain a profit margin of 40% on the sale price. We want allocate all existing costs at the cost per room and night Data 1) Investment in the hotel 20 million Euros. Useful life to amortize: 25 years Number of rooms: 100 Rooms are occupied from 200 pm to 12.00 p.m. the next day. 4) Investment in software 5.000. Amortized over 5 years 5) Investment in furniture per room: Bed. TV. chair, table 1125. Amortized at 5 years. 5) Cost of Social Security in charge of the company: 35% Annual hotel occupancy rate: 60% The annual working hours agreement per amployee is 1740 EXPENSES PER ROOM AND NIGHT 20 minutes of cleaning when the client leaves. Consumables: Soap, toothbrush, shaving cream and blade, etc: 3. Courtesy box of chocolates and card: 3. Washing of sheets, towels, ironing: 4. 10) ANNUAL EXPENSES: Water 10.800 Light: 12,800. Telephone and Internet: 1200 Hosting and maintenance: 3000 Protection of customer data 400 Labor security audit: 3,000 Various insurance: 2,500 Marketing and promotion: 5000 11) STAFF Managing Director 45.000 gross per year. Marketing and sales (1 28.000 gross per Administration and finance (1 28,000 gros per year Reception and customer Service: The number of people must be calculated pecessary to hire, knowing that there must be 3 work shifts of 8 hours 5.00 to 16.00 with 2 people, 16.00 to 00:00 with two people, 00:00 to 8:00 with 1 person. The annual salary per person is 12,600 gross per year Cleaning staff charges /houtsourced to an external company DETERMINACIN DE PRECIO DE UNA HABITACIN HOTELERA Determinacin del precio de venta de una habitacin hotelera Somos los gerentes de un hotel y queremos determinar a que precio ofertariamos la habitacin hotelera por noche, desarrollando el proceso de establecimiento de precios o "pricing", que debe tener en cuenta 3 variables: costes, margen a obtener basado en la estrategia de posicionamiento estratgico y anlisis de la competencia. El ejercicio pretende calcular el coste que tiene el hotel por habitacin y noche de estancia de los clientes, adems de fijar el precio de venta por habitacin y noche a ofertar, siguiendo una estrategia de diferenciacin, donde queremos obtener un margen de beneficio del 40% en el precio de venta. Queremos imputar todos los costes que existen, al coste por habitacin y noche. Datos 1) Inversin en el hotel: 20 millones de Euros. Vida til para amortizar: 25 anos 2) Nmero de habitaciones: 100. 3) Las habitaciones se ocupan de 14.00 a 12.00 del dia siguiente. 4) Inversin en software: 5000. Amortizado a 5 aos. 5) Inversin en mobiliario por habitacin: Cama, TV, silla, mesa: 1125. Amortizado a 5 aos. 6) Coste Seguridad Social a cargo de la empresa: 35%. 7) Grado de ocupacin anual del hotel: 60%. 8) El convenio anual de horas de trabajo por empleado es de 1740h. 9) GASTOS POR HABITACIN Y NOCHE 20 minutos de limpieza cuando se va el cliente. Consumibles: Jabn, cepillo de dientes, crema de afeitar y cuchilla, etc: 3. Caja de bombones de cortesia y tarjeta: 3. Lavado de sbanas, toallas, planchado: 4. 10) GASTOS ANUALES: Agua: 10.800. Luz: 12.800. Telfono e Internet: 1200 Hosting y mantenimiento: 3000. Proteccin de datos clientes: 400. Seguridad laboral auditoria: 3000. Seguros varios: 2500. - Marketing y promocin: 6000. 11) PERSONAL: Director General: 45.000 brutos anuales. Marketing y ventas (1): 28.000 brutos anuales. Administracin y finanzas (1): 28.000 brutos anuales. Recepcin y atencin al cliente: Se debe calcular el nmero de personas necesarias a contratar, sabiendo que debe haber 3 turnos de trabajo de 8 horas: 8.00 a 16.00 con 2 personas, 16.00 a 00.00 con dos personas, 00.00 a 8.00 con 1 persona. El salario anual por persona es de 12.600 brutos anuales. - El personal de limpieza cobra 8/h (subcontratado a una empresa externa) 80 COD 3 We are the managers of a hotel and we want to determine at what price we would offer the room hotel per night, developing the pricing process which must be take into account 3 variables: costs, margin to be obtained based on the strategy of strategic positioning and competitive analysis. The exercise aims to calculate the cost that the hotel has per room and night of the clients' stay, in addition to setting the sale price per room and night to offer following a differentiation strategy, where we want to obtain a profit margin of 40% on the sale price. We want allocate all existing costs at the cost per room and night Data 1) Investment in the hotel 20 million Euros. Useful life to amortize: 25 years Number of rooms: 100 Rooms are occupied from 200 pm to 12.00 p.m. the next day. 4) Investment in software 5.000. Amortized over 5 years 5) Investment in furniture per room: Bed. TV. chair, table 1125. Amortized at 5 years. 5) Cost of Social Security in charge of the company: 35% Annual hotel occupancy rate: 60% The annual working hours agreement per amployee is 1740 EXPENSES PER ROOM AND NIGHT 20 minutes of cleaning when the client leaves. Consumables: Soap, toothbrush, shaving cream and blade, etc: 3. Courtesy box of chocolates and card: 3. Washing of sheets, towels, ironing: 4. 10) ANNUAL EXPENSES: Water 10.800 Light: 12,800. Telephone and Internet: 1200 Hosting and maintenance: 3000 Protection of customer data 400 Labor security audit: 3,000 Various insurance: 2,500 Marketing and promotion: 5000 11) STAFF Managing Director 45.000 gross per year. Marketing and sales (1 28.000 gross per Administration and finance (1 28,000 gros per year Reception and customer Service: The number of people must be calculated pecessary to hire, knowing that there must be 3 work shifts of 8 hours 5.00 to 16.00 with 2 people, 16.00 to 00:00 with two people, 00:00 to 8:00 with 1 person. The annual salary per person is 12,600 gross per year Cleaning staff charges /houtsourced to an external company
