• We are using harisson's coffee product following are the previous completed parts - 2.8 Proposal Part 2.8 Proposal: Website Audit and Recommendations for Harrisons Coffee 1. Introduction / Project Overview: The purpose of this proposal is to provide an audit of the Harrisons Coffee website (https://www.harrisonscoffeeco.com/) and offer recommendations for improving its performance in various areas. This proposal is intended for the management team of Harrisons Coffee and will contain an overview of the company, details about the website's audience and objectives, and a comprehensive audit of the website's findability, accessibility, usability, desirability, credibility, and usefulness. 2. Company Background: Harrisons Coffee is a coffee company that specializes in sourcing high-quality coffee beans and delivering exceptional coffee experiences to its customers. With a focus on sustainability and ethical practices, Harrisons Coffee aims to stand out in the competitive coffee market. Its target market includes coffee enthusiasts, eco-conscious consumers, and individuals seeking premium coffee products. 3. Website Audience: The website's primary target audience comprises coffee lovers, including both retail customers and potential wholesale partners. These individuals are interested in exploring and purchasing premium coffee products while also valuing sustainability, ethical sourcing, and a seamless online shopping experience. 4. Existing Website Objectives: The primary objective of the Harrisons Coffee website is to provide an engaging and user-friendly platform for customers to explore, learn about, and purchase their range of coffee products. Secondary objectives include fostering brand loyalty, educating visitors about the company's mission and values, and establishing credibility and trust in the coffee industry. 5. Existing Website Audit: a) Findability: The website's search engine optimization (SEO) can be improved to enhance organic search visibility. Implementing relevant keywords, optimizing meta tags, and improving internal linking can boost the website's visibility in search results. b) Accessibility: Conducting a thorough accessibility audit is recommended to ensure the website meets WCAG 2.1 guidelines. Addressing issues related to color contrast, alt text for images, keyboard navigation, and providing text alternatives for non-text content will improve accessibility for all users. c) Usability: Enhancing the website's navigation and user flow will streamline the user experience. Clear and intuitive menus, prominent search functionality, and optimized product categorization will make it easier for visitors to find and explore the desired products. d) Desirability: Improving the visual appeal of the website through consistent branding, high-quality product images, and visually appealing layouts will create a more desirable and engaging user experience. e) Credibility: Building trust with visitors can be achieved by showcasing customer testimonials, certifications related to sustainability and ethical sourcing, and transparent information about the company's practices and values. f) Usefulness: Enhancing the website's usefulness involves providing valuable content, such as coffee brewing guides, recipes, or educational articles. Incorporating personalized product recommendations, subscription options, and seamless checkout processes will add value to the customer's experience. 6. Recommendations: Based on the audit findings, the following recommendations are proposed to improve the website's performance: - Implement effective SEO strategies, including keyword optimization, meta tag improvements, and internal linking. - Conduct a comprehensive accessibility audit and address any accessibility issues based on WCAG 2.1 guidelines. - Optimize website navigation, search functionality, and product categorization to enhance usability. - Enhance the visual appeal of the website through consistent branding, high-quality imagery, and attractive layouts. - Incorporate customer testimonials, sustainability certifications, and transparent information to enhance credibility. - Provide valuable content such as coffee brewing guides, recipes, and educational articles to increase usefulness. - Integrate personalized product recommendations, subscription options, and streamlined checkout processes to improve user experience and conversions. 7. Visualizations: Visualized Recommendations: Please refer to the attached wireframes and mock-ups that visually represent the proposed design changes and improvements for both desktop and mobile versions of the Harrisons Coffee website. These visual models showcase the "before and after" versions of the website design to provide a clear understanding of the recommended changes. Conclusion: This proposal has outlined the audit findings and provided recommendations for improving the Harrisons Coffee website across various areas. By implementing these recommendations, Harrisons Coffee can enhance its online presence, attract, and engage more customers, and provide an exceptional user experience that aligns with its brand values and objectives. Part 3 - Analytics https://analytics.google.com/analytics/web/provision/#/provision We recommend using Google Analytics. Not only is it user friendly, but it also provides insightful information on all the things a business owner would need to know. Google Analytics covers audience, remarketing, and user ID. This is a great way to research things like audience triggers, predictive audiences, examples of audiences, audience actions, and more. Some potential KPIs that Harrison’s Coffee Co may use are Customer lifetime value to measure the purchases, upsells and renewals that a customer makes. Customer retention would be useful to see who customers that continue to by their products and services. Traffic Sources to track what sources lead people to the website. Bounce rate would be good to track to see the percentage of visitors that leave the webpage shortly after arriving. They should also be tracking page views as this will give a better idea of how many people are seeing the products. If KPI performance is lacking the next step could be to change which KPIs are being tracked to try and fit them better to what the company's goals are at a set time. Part 4 - Search Engine Optimization Analyze the organization's website to identify worthwhile keywords to target. Relevance To determine relevant keywords, we need to consider the organization's products, services, and target audience. From the website, we can see that Harrison's Coffee Co. offers various coffee products and related items. Potential keywords related to relevance could include: Coffee beans Specialty coffee Gourmet coffee Coffee roasters Coffee shop Coffee accessories Organic coffee Fair trade coffee Coffee subscriptions Traffic To assess the traffic potential of keywords, we can use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush. These tools provide estimated search volumes for specific keywords. By analyzing search volume data, we can identify keywords with higher traffic potential. Here are some keywords with potential traffic: Best coffee beans Buy specialty coffee Coffee roasters near me Coffee subscription service Organic fair-trade coffee Competition The competition factor considers the level of competition for specific keywords. Higher competition means it will be more challenging to rank well for those keywords. We can evaluate competition using keyword research tools or by analyzing the top-ranking websites for relevant keywords. Here are some keywords with varying levels of competition: Local coffee roasters Artisan coffee beans Single-origin coffee Specialty coffee online Current ranking To assess the current ranking, we can use search engine result pages SEO tools that provide ranking data. By analyzing the current ranking, we can identify keywords where the organization's website is already performing well or has the potential to improve. Some examples of keywords to consider: Harrison's Coffee Co. Harrison's Coffee Co. reviews Best coffee shop [location] Harrison's Coffee Co. products Improve webpage relevance for target keywords by suggesting specific changes to the webpage. To improve the webpage relevance for target keywords on https://www.harrisonscoffeeco.com/, I can suggest specific changes and recommend search phrases to be placed in important page locations. Here are some key areas to focus on: Page Title Optimize the page title by incorporating relevant keywords. For example: "Harrison's Coffee Co. - Finest Specialty Coffee Blends and Beans" Meta Description Craft a compelling meta description that includes target keywords and encourages users to click. For instance: "Experience the rich flavors of Harrison's Coffee Co. Browse our exceptional selection of specialty coffee blends and beans. Discover your new favorite coffee today." Heading Tags (H1, H2, etc.) Include target keywords within heading tags to indicate the page's main topics. For example: H1: "Explore Our Range of Specialty Coffee Blends and Beans" H2: "Delicious Flavors and Aromas to Savor" Body Content Integrate target keywords naturally throughout the body content. Ensure that the content is informative, engaging, and provides value to the readers. For instance: "At Harrison's Coffee Co., we take pride in offering the finest specialty coffee blends. Our beans are carefully source