. We can look at Harrah's case, as just installing a DBM approach. Or we can look at it as a case strategic realignment via the triangle. In other words, without the processes/organization/value chain which embody the requisite elements that enable information/infrastructure, Harrah's eliminating "same day cash"would probably be difficult or impossible? Why? How? (Hint: link your answer to the case data and quote below).

"Our industry has it everywhere and they advertise against us. The piece that is critical for us is to get our internal folks to recognize that we need to do things that drive incremental revenues."