We discussed that "product" in the marketing mix also includes services. Even though these words are sometimes used interchangeably there are differences between pure services and pure products. The challenge is identifying the extent to which something is a product or service or somewhere in between based on specific characteristics.

Using the qualities that differentiate products and services discuss the nature of the following items with regards to their positioning on the product-service spectrum;

• Jacobs instant coffee
• Seattle take-away cappuccinos
• Cappuccino ordered after a meal at Primi Piatti