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We discussed the idea of a Balanced Scorecard(B/S) and how it can be used as tool to assess corporate performance.Assume you are the CEO of
We discussed the idea of a "Balanced Scorecard"(B/S) and how it can be used as tool to assess corporate performance.Assume you are the CEO of a major airline and want to make a B/S for your company.Keep in mind that a scorecard evaluates "financial performance", the quality of its "internal process", its "customer focus", and its "learning and growth".Keep in mind the impact of COVID19 on the airline industry and how it could affect your Scorecard.
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