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We find that many of our franchisees think that as soon as they put up the ButterStone sign, campers will appear out of thin air,

We find that many of our franchisees think that as soon as they put up the ButterStone sign, campers will appear out of thin air, but our research shows that many of our franchisees are unable to accurately predict their revenues, costs, and expenses during the year. Which type of financial forecast does this best represent? Cash flow forecast Long-term forecast Short-term forecast

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