We have all heard the phrasing, the customer is king. In all fairness, the customer merely wants what they pay for. The world of small business relies on providing what customers pay for. Yet, we find ourselves in intense competition from all angles. So, how do we earn the customers business if we provide them what they pay for? Well, competitive advantage is how. We find a way to provide to the customer what others do not. Or, will not. This is explained by the way we treat customers. Have you ever had a bad experience at a restaurant. Yet, return to the restaurant giving them another try. Was the reason they are a great restaurant and just had a bad day? Was the reason they have really inexpensive food and pricing is an issue for you? conversely, have you ever left a small business and vowed to never return? In my experience, those reasons almost always revolve around customer service. I often times find myself feeling sad when in that situation.

I do have one question though - As a small business owner, do you feel more obligated to the customer, or the employee?

All of these things factor into customer service. How do we build a clientele if we cannot service them in such a way they become repeat buyers of our service/product?

For this assignment, I would like for you to peruse the attachments below...one being an SBA Learning Center link on Understanding Customers and the other being the pdf presentation shared by Don. From this information prepare a 2 page narrative discussing the topic of Customer Service, it's relevance (or lack of) for success in entrepreneurial endeavors, and your overall thoughts and opinions regarding the topic.