We have all seen prices increase on everything from gasoline and rent to food and even travel. The impact this has been having on consumers has been substantial. According to the Wall Street Journal, "Two consumer surveys have also shown households expectations of future inflation have increased in recent days. That data could alarm Fed officials because they believe such expectations can be self-fulfilling.

" What impact do you think the current economic conditions will have on consumer behavior around "needs" and "wants". Would you recommend that marketing leaders shift their marketing strategy to accommodate for the current economic conditions?