We have been learning about the growing pressure for businesses to act ethically and create initiatives that demonstrate they are willing to follow a path of corporate social responsibility to support the community they serve and beyond.

Imagine you work for Owens Corning (Pink Panther fiberglass insulation) in Toledo, Ohio. You have been asked to be part of a new task force to champion corporate social responsibility efforts within the firm. The team is asked to generate ideas for a new CSR program. Discuss your ideas to get this CSR initiative started.