We have decided to focus our campaign's purpose on the UN sustainability goal of gender equality. With the intended commercial impact of raising brand awareness. X-runner will aim to launch a new line of clothing, including the campaign slogan we will further talk about, alongside a social media competition, that introduces the importance of women's safety. 

 

Product: 

Core product - feeling safe

Actual product - new clothing line 

Augmented Product - social media events and competitions

 

Price: 

Financial Incentives - initial promo on the new product range (free cap with first order, b1g1f)

Non-monetary costs - requires a lot of spare time 

 

Place: 

Brand-related behaviours ... 

Sponsoring races and marathons, associating themselves with running clubs 

 

Promotion: 

Messages - 

Messengers - 

Creative Strategy - 

Communication Channels - 

Measuring Impact - Monitoring social media performance .... 

 

How to expand on the 4 P's?