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We have defined strategy as consisting of a strategic position and the activities underlying the position. Please use the Ryanair C case (pages 2-5 are

We have defined strategy as consisting of a strategic position and the activities underlying the position. Please use the Ryanair C case (pages 2-5 are most useful) to identify Ryanair's strategy by 1999 and evaluate its coherence and effectiveness (Exhibit 9 may be most useful).

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