We have developed a new Air fried snack line for PepsiCo,

Using PepsiCo data, competitor data, and any other market data, forecast the measured financial and qualitative effect of your proposed value creating initiative. This section should contain:

A spreadsheet listing: -the initial outlay needed to get the project started. This should include and list the cost estimates of the items identified in your marketing and action plans.

what expenses items would be needed for packaging and production stages?