We have discussed the below Value Creation / Value Capture diagram during class a number of times. Label A through E below. A Answer for prompt 1 A Profit, Producer Surplus, value captured by firm Prompt 2B Answer for prompt 2 B Consumer Surplus, value captured by consumer Prompt 3C Answer for prompt 3 C Value, Willingness to pay Prompt 4D Answer for prompt 4 D Cost Prompt 5E Answer for prompt 5 E Price