We have discussed the ethical dilemmas when it comes to the marketing of a product/service. Some industries or companies are predisposed to more ethical dilemmas based on the nature of their products/service. Given your selection of companies Home Depot and Lowes, choose one area of ethical dilemmas in marketing to:

- research the problems facing the industry

- any ethical dilemmas your companies have made

- how each company has responded to those ethical dilemmas

- recommendations on how each company could have responded better

Such marketing ethical dilemmas may include product liability/strict product liability, negligence, product pricing, manipulation in marketing and sales, or advertising to vulnerable populations.