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We have learned that using price decreases as a strategy to increase revenues and profits is a risky strategy. For example, if the current gross
We have learned that using price decreases as a strategy to increase revenues and profits is a risky strategy. For example, if the current gross margin of a business is 30%, and sales proposes to lower prices by 5% to increase revenues, how much growth does sales need to deliver in order to maintain the same gross profit dollars (not even grow profit)? \begin{tabular}{|l} \hline 2% \\ \hline 5% \\ \hline 11% \\ \hline 20% \\ \hline 60% \end{tabular}
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