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We have mentioned that the Contribution Margin increase or decrease is a prime consideration for deciding whether to implement a new initiative or not. Do

We have mentioned that the Contribution Margin increase or decrease is a prime consideration for deciding whether to implement a new initiative or not. Do you agree or not agree with this statement? Also, do you feel, that there are other line items than Contribution Margin which are more important to you in making a decision? If so, what would those areas be and why?

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