We have said that todays professional sales representative is a marketing consultant and a manager of a market- his or her territory. Explain how a sales rep. can be a marketing consultant and manager.

  

A sales representative can act as a marketing consultant by providing expertise and advice to customers on product features, benefits, and application. They can offer solutions to customers' problems, and they can help customers to identify and evaluate alternative solutions. The sales rep can help customers to make informed buying decisions by educating them about the product and its benefits, and by providing technical support and training.

As a manager, the sales representative is responsible for the management of the market- the territory assigned to him or her. This involves a variety of tasks, including identifying and qualifying potential customers, developing and implementing sales strategies, building and maintaining relationships with customers, and analyzing and reporting on sales performance. The sales rep must be able to manage their time effectively, prioritize their activities, and set goals and objectives for themselves and their customers. They must also be able to manage their resources, including their budget, their team, and their sales tools and technology. By effectively managing their territory, the sales rep can maximize sales and profits, and build long-term relationships with customers.