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We hear a lot about business intelligence and predictive analytics. We're seeing just the tip of the iceberg in how these tools are used. For

We hear a lot about business intelligence and predictive analytics. We're seeing just the tip of the iceberg in how these tools are used. For example, I do know that many healthcare organizations are using multiple data sources (both external and in-house) to understand patient health, to identify trends, and then to extrapolate those findings back into front-end programs that encourage people to engage in behaviors that are both healthy, and that can (ideally) cut costs from the provider side.

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