We know why each persona is important in your design. We may connect with some personas more strongly than others. This is especially true if you are working in a team, where you and your teammates might advocate for different individuals or segments within your users.

Choose a persona with whom you feel a particular connection or that you feel is especially important to consider in your challenge.

• Indicate whether this persona is based on an individual or is a composite of several individuals from your fieldwork
• Describe briefly your encounters with the person or persons during fieldwork, including whether the episodes that contributed to the persona were first, second, or third person (or some combination of the three)
• Describe the nature of your emotional connection with the persona and why you think the system goal you've developed will address their need