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We learned interest rates are different across firms, and it varies with a firm's investment horizons because investors (or lenders) consider borrower's risk. But how

We learned interest rates are different across firms, and it varies with a firm's investment horizons because investors (or lenders) consider borrower's risk. But how do they determine or evaluate the borrower's risk? Could you explain it combined with concepts or principles we have learned? (Hint: think the opportunity cost of capital.

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