We looked at this company, Illumina when we were discussing Oligopoly and market concentration. Various analysts give an estimated market share of around 90% ; very high. Attached you will find a recent(11/7/18) Morningstar Equity Report about the company. Henry Bigbucks is interested in investing in a company like this, but the rating is only two stars at this time. He normally only invests in those companies with four star ratings. Use any relevant data in this report plus your knowledge of oligopoly model and monopoly market power to convince Henry that this is indeed a good investment. Henry has a very short attention span, so this report can be no longer than 1000 words, single-spaced. Notes: 1. This is a challenge to condense a lot of information into a concise and informative document. 2. Henry is willing to pay you $500 to prepare this report, and since he is paying real money, he expects a useful tool to help him make an informed decision that will make him money or direct his investment to another company. 3. Henry not only has a short attention span, he also tends to be critical of poor work especially for $500 4. Read what the analysts have to say; both pro and con 5. What do they say about barriers to entry? 6. What is an economic moat? 7. Possible acquisitions/mergers? Bonus available: Up to 10 bonus points are available for what I consider to be over and above the norm submissions. I am playing the part of Henry and therefore take-on all the characteristics noted above. We looked at this company, Illumina when we were discussing Oligopoly and market concentration. Various analysts give an estimated market share of around 90% ; very high. Attached you will find a recent(11/7/18) Morningstar Equity Report about the company. Henry Bigbucks is interested in investing in a company like this, but the rating is only two stars at this time. He normally only invests in those companies with four star ratings. Use any relevant data in this report plus your knowledge of oligopoly model and monopoly market power to convince Henry that this is indeed a good investment. Henry has a very short attention span, so this report can be no longer than 1000 words, single-spaced. Notes: 1. This is a challenge to condense a lot of information into a concise and informative document. 2. Henry is willing to pay you $500 to prepare this report, and since he is paying real money, he expects a useful tool to help him make an informed decision that will make him money or direct his investment to another company. 3. Henry not only has a short attention span, he also tends to be critical of poor work especially for $500 4. Read what the analysts have to say; both pro and con 5. What do they say about barriers to entry? 6. What is an economic moat? 7. Possible acquisitions/mergers? Bonus available: Up to 10 bonus points are available for what I consider to be over and above the norm submissions. I am playing the part of Henry and therefore take-on all the characteristics noted above
