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We may assume that there must be an ideal entry mode for a foreign country. However, firms choose to enter the same country using different
We may assume that there must be an ideal entry mode for a foreign country. However, firms choose to enter the same country using different entry modes. For example, in entering the Indian market, Amazon decided to largely go it alone with greenfield investments (Amazon.in). In contrast, Walmart opted for acquisition of a local company, Flipkart. Can you find a case where two companies used different entry modes to enter the same country? Why do you think those companies chose to do things differently
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