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We must jump into this new business area right now, or we will fall behind, argued Dave. Let's price our product well below our competitors'

We must jump into this new business area right now, or we will fall behind," argued Dave. "Let's price our product well below our competitors' prices, even if we don't make money at first. We will figure out how to make money later." Dave is displaying which bias in decision making? Multiple Choice illusion of control framing effects discounting the future bargaining benchmarking

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