We need to make  marketing plan for chobani in the Philippines. (Focus on Philippines only)

 

 

This is the outlines. 

 

(Each part consist of 20o words) 

 

Positioning - Philippines: Describe the intended positioning for the brand. Consumer Understanding: Paint a profile of the brand's target market along cultural, social, personal and psychological. (Develop buyer persona) Product Strategy: Discuss the core, facilitating, supporting and augmented product of the brand. Pricing Strategy: Describe your recommended approach to pricing for the brand in the Philippines Promotional Strategy: Present your marketing communications plan for the brand. Note that this is not limited to advertising but also includes public relations and direct selling (as appropriate). Include social media including Facebook, Instagram, TikTok, Influencer Marketing, etc. Identify channel purpose and role. Channel Strategy: State and justify your proposed location for the brand's stores. Ensure that it is aligned with the marketing strategy. Loyalty Strategy: What are your plans to ensure that customers keep coming back? Do you plan to roll out a loyalty or frequent customer program?