we need to make  marketing plan for chobani in the Philippines 

 

This is the outlines

 

 

 

Your marketing plan should contain the following parts: Company Overview: Discuss the nature of the business and areas of operation. Either estimate or gather the firm's annual revenues. Provide a very short history of the company. Brand Overview: Provide a very short history of the brand. Then provide a summary of the brand's current marketing strategy and marketing mix. Industry Analysis - Philippines: State the relevant industry to your concept. Indicate relevant market trends, opportunities and threats from your observation and research. End with a short discussion of major competition for the company; and include the perceived strengths and weaknesses of these. Segmentation - Philippines: Identify the different consumer segments in the industry relevant to your concept. Select the target market, and provide the basis for your decision. Positioning - Philippines: Describe the intended. positioning for the brand. Consumer Understanding: Paint a profile of the brand's target market along cultural, social, personal and psychological. (Develop buyer persona) Product Strategy: Discuss the core, facilitating, supporting and augmented product of the brand. Pricing Strategy: Describe your recommended approach to pricing for the brand in the Philippines Promotional Strategy: Present your marketing communications plan for the brand. Note that this is not limited to advertising but also includes public relations direct se ropriate) Include social