Question
We R' Write has made some changes over the last year, hoping to increase total revenues generated. Specifically, We R' Write increased the price of
We R' Write has made some changes over the last year, hoping to increase total revenues generated. Specifically, We R' Write increased the price of their pencils and decreased the price of their pens. However, We R' Write has seen total revenues actually go down. Given the information in the table below, complete the following:
Calculate the price elasticity of demand for pencils and pens.
Interpret the price elasticity of demand for pencils and pens.
Indicate if the demand for pencils is price elastic, inelastic, or unit.
Indicate if the demand for pens is price elastic, inelastic, or unit.
Tell We R' Write if the decision to decrease the price of pencils was correct or not, and why.
Tell We R' Write if the decision to increase the price of pens was correct or not, and why.
Price | Quantity Demanded | |||
Item | Last Year | This Year | Last Month | This Month |
Pencils | $0.30 | $0.25 | 25,000 | 62,000 |
Pens | $3.00 | $3.50 | 77,000 | 30,000 |
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
