Question
We ran an experiment in which we gave half of new users (chosen at random) the option to subscribe for a year instead of a
We ran an experiment in which we gave half of new users (chosen at random) the option to subscribe for a year instead of a month at a cost of $80. Make predictions for the results of the experiment using the following chart:
Try to make reasonable assumptions in coming up with answers and list the assumptions together with your answer.
Metric Users in bucket Monthly plan subscribers Yearly plan subscribers Revenue per user after 13 months Refund rate (% users asking for refunds) Control (Only $10/month) 100,000 14,000 0 Test (Option between $10/month and $80/year) 100,000
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If the monthly plan costs 10 and the yearly plan costs 80 then the yearly plan is 8 times the monthly plan I would expect that the monthly plan would ...Get Instant Access to Expert-Tailored Solutions
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Get StartedRecommended Textbook for
An Introduction To Statistical Methods And Data Analysis
Authors: R. Lyman Ott, Micheal T. Longnecker
7th Edition
1305269470, 978-1305465527, 1305465520, 978-1305269477
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