We read many media reports that say we now are living in what many people are calling the "post-truth" era. In fact, that hyphenated word is now in the Oxford Dictionary.

Writers Buffington and Hassoun, in an opinion piece titled https://www.ogilvy.com/ideas/brands-lies-post-truth-era

write, "Truth no longer matters because the new objective is not to convince the receiver of the message rationally, but to flatter his instincts and strengthen his perceptions."

Please read the commentary, found on advertising agency Ogilvy's website.

This is not meant to be a political discussion but more focused on the way you feel about how we should or do value truth, whether it is in advertising or in the general media that we consume each day.