Question
We say that offline ads are complements to online ads if an increase in offline advertising increases the click-through rate on online ads. Otherwise, we
We say that offline ads are complements to online ads if an increase in offline advertising increases the click-through rate on online ads. Otherwise, we call them substitutes. Do you think offline ads and online ads are complements or substitutes? Why? Can you provide real-world examples of ad campaigns that you believe are complements/substitutes?
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Foundations of Financial Management
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
10th Canadian edition
1259261018, 1259261015, 978-1259024979
